There should also be a good reason behind the change in flavour. A market survey perhaps? But if a market survey showed that people aren’t able to handle the spice quotient of the magic masala, then why would Lay’s launch the ‘sizzling’ hot flavours, which straight up causes a wildfire in the stomach when one eats it? On Reddit, people are already comparing the new flavour to Balaji Chips. And no disrespect to Balaji chips, it offers more for the same price, but it caters to a different target audience.

Lays Magic Masala - TajSpices

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. Made of the best quality potatoes and a chosen range of spices and condiments, the top ingredients of this formula include potato, spice extracts, ginger powder, garlic powder, onion powder, spice extracts, sugar, condiments, spices, salt, citric acid, tomato powder and tartaric acid. Also Read: Case against farmers, poor documentation — why PepsiCo India lost Lay’s variety potato rights And it’s not like fierce competition in the market doesn’t already exist. There is Bingo with its elite spicy flavour, the Doritos flaming hot and of course the Balaji chips. The uniqueness of the seasoning formulation ensues from the altogether different set of spices and flavors incorporated in the formula. This formula does not contain any artificial flavors and MSG. A trans-fat free product from lays, the most unique kind of seasoning ingredients bring a sizzling flavor or barbeque to delight your craving for flavorful munchies.Deliciously offered with Maxx ridges, Maxx crunch and Maxx flavors, Maxx Macho chilli is an altogether different flavor that has a huge following among Lays potato munchies lovers. This is a completely trans-fat free formula that is 100% vegetarian.